One woman waited alone in the almost empty plaza with two pillows clutched in her arms.

A man dressed in a rainbow (Rainbow Man) demonstrated how two women could beat him up with pillows.

Two men demonstrated the use of safety equipment. They showed the value of goggles to protect the eyes, and masks to avoid inhaling feathers. Sadly, everyone else there ignored them.

A television news van was there with lightning bolts down the back of the van, and a satellite link on top.

A group of filmmakers set up reflectors with small lowel lights to illuminate a small area of the fight to film.

A man checked texts on his phone while waiting for the fight to begin. His pillow had a picture of the Pumpkin King on it.

Two men modeled pillow hats while waiting for the fight to begin.

A colorfully dressed couple modeled for the cameras while the time for fighting approached.

As the hour neared, many there let out a whooping shout and brandished their pillows. Most waving them overhead, others swinging them.

And then the fight began. Pillows struck the unprepared and some rushed out while others rushed in.