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AT&T Wireless, At The 2014 Chinese New Year Parade

Bow Run Rear Jump
(1 of 5) (10011 views)

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A sign of instructions was carried ahead of the electronic display. That sign read:

Text one of these commands to
88202
and see our horse in action!
BOW RUN REAR JUMP
Messaging rates apply. By texting you agree to receive
one confirmation message that we received your text.

Southwest Airlines presents   •  AT&T Wireless external link.   •  Photo taken Market Street at Third Street   •  San Francisco, California   •  37° 47' 16.72" N, 122° 24' 11.78" W   •  (Photo taken 18:37:28 Saturday 15 February 2014)   •  (Photo posted Sunday 16 March 2014)   •  © 2014 Bryan Costales Creative Commons Attribution-NonCommercial License #C14_0704
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More Signs Followed
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More, but smaller, signs followed the first large sign. But even when smaller, those signs contained the same text.

Southwest Airlines presents   •  AT&T Wireless external link.   •  Photo taken Market Street at Third Street   •  San Francisco, California   •  37° 47' 16.72" N, 122° 24' 11.78" W   •  (Photo taken 18:37:30 Saturday 15 February 2014)   •  (Photo posted Sunday 16 March 2014)   •  © 2014 Bryan Costales Creative Commons Attribution-NonCommercial License #C14_0705
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The Electronic Horse On Truck Back
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Following the hand-carried signs was a flatbed truck with a huge flatscreen display on its back.

Southwest Airlines presents   •  AT&T Wireless external link.   •  Photo taken Market Street at Third Street   •  San Francisco, California   •  37° 47' 16.68" N, 122° 24' 10.50" W   •  (Photo taken 18:37:50 Saturday 15 February 2014)   •  (Photo posted Sunday 16 March 2014)   •  © 2014 Bryan Costales Creative Commons Attribution-NonCommercial License #C14_0708
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Video of Horse Display
(4 of 5) (5836 views)

A video of the huge flatscreen display as it passed by. It pulled far to the left to make a tight right turn.

Southwest Airlines presents   •  AT&T Wireless external link.   •  Photo taken Market Street at Third Street   •  San Francisco, California   •  37° 47' 16.51" N, 122° 24' 10.37" W   •  (Photo taken 18:38:00 Saturday 15 February 2014)   •  (Photo posted Sunday 16 March 2014)   •  © 2014 Bryan Costales Creative Commons Attribution-NonCommercial License #C14_0709
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Photo Of Horse Display
(5 of 5) (5765 views)

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A photograph of the horse display on the back of a flatbed truck.

Southwest Airlines presents   •  AT&T Wireless external link.   •  Photo taken Market Street at Third Street   •  San Francisco, California   •  37° 47' 16.52" N, 122° 24' 10.42" W   •  (Photo taken 18:38:19 Saturday 15 February 2014)   •  (Photo posted Sunday 16 March 2014)   •  © 2014 Bryan Costales Creative Commons Attribution-NonCommercial License #C14_0711
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