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San Francisco, Zip Line 2010

The landing platform
(1 of 14) (9293 views)

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The landing platform was erected at the end of the grass down by the F-Line trolley turnaround between Steuart and Embarcadero Streets. It was stabilized by cables anchored to huge weighed blocks.


San Francisco Zip Line 2010   •  Sponsored by British Columbia   •  Justin Herman Plaza, San Francisco, California   •  (Photo posted Friday 9 April 2010)   •  (Photo taken 13:32:30 Friday 9 April 2010)   •  © 2010 Bryan Costales Creative Commons Attribution-NonCommercial License #133230_3894BCX
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Two zip-liners
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Two zip-liners sailed in over the plaza at the foot of Market Street.


San Francisco Zip Line 2010   •  Sponsored by British Columbia   •  Justin Herman Plaza, San Francisco, California   •  (Photo posted Friday 9 April 2010)   •  (Photo taken 13:32:46 Friday 9 April 2010)   •  © 2010 Bryan Costales Creative Commons Attribution-NonCommercial License #133246_3896BCX
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Braking at the end
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The men working at the landing end, would slide braking mechanisms out onto the cable to halt the zip-liners. The brakes caught the cable runner and allowed the men to haul in the sliders for a gentle landing.


San Francisco Zip Line 2010   •  Sponsored by British Columbia   •  Justin Herman Plaza, San Francisco, California   •  (Photo posted Friday 9 April 2010)   •  (Photo taken 13:33:04 Friday 9 April 2010)   •  © 2010 Bryan Costales Creative Commons Attribution-NonCommercial License #133304_3900BCX
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The launching tower
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The launching tower was located at the furthest end of Justin Herman plaza. It lay just inside the boundary from Peter Pan's tent.


San Francisco Zip Line 2010   •  Sponsored by British Columbia   •  Justin Herman Plaza, San Francisco, California   •  (Photo posted Friday 9 April 2010)   •  (Photo taken 13:34:38 Friday 9 April 2010)   •  © 2010 Bryan Costales Creative Commons Attribution-NonCommercial License #133416_3904BCX
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A fully enclosed tent
(5 of 14) (6562 views)

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A fully enclosed tent advertised "The British Columbia Experience."


San Francisco Zip Line 2010   •  Sponsored by British Columbia   •  Justin Herman Plaza, San Francisco, California   •  (Photo posted Friday 9 April 2010)   •  (Photo taken 13:34:54 Friday 9 April 2010)   •  © 2010 Bryan Costales Creative Commons Attribution-NonCommercial License #133438_3905BCX
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A huge banner ad
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A huge banner ad was set up by the grass closer to the Ferry Building. It was lit by the sun, so could be viewed from either side.


San Francisco Zip Line 2010   •  Sponsored by British Columbia   •  Justin Herman Plaza, San Francisco, California   •  (Photo posted Friday 9 April 2010)   •  (Photo taken 13:34:54 Friday 9 April 2010)   •  © 2010 Bryan Costales Creative Commons Attribution-NonCommercial License #133454_3906BCX
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The rides were free, but
(7 of 14) (6612 views)

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The rides were free, but required a wrist band. To get a wrist band required waiting in another line. Notice that the rides only ran from 10:00 a.m. until 7:00 p.m., but the wristbands were "sold out," by noon.


San Francisco Zip Line 2010   •  Sponsored by British Columbia   •  Justin Herman Plaza, San Francisco, California   •  (Photo posted Friday 9 April 2010)   •  (Photo taken 13:35:16 Friday 9 April 2010)   •  © 2010 Bryan Costales Creative Commons Attribution-NonCommercial License #133516_3907BCX
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The launching tower viewed from below
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The launching towner was wrapped in further advertising for British Columbia. Notice the person waiting in line for scale.


San Francisco Zip Line 2010   •  Sponsored by British Columbia   •  Justin Herman Plaza, San Francisco, California   •  (Photo posted Friday 9 April 2010)   •  (Photo taken 13:35:32 Friday 9 April 2010)   •  © 2010 Bryan Costales Creative Commons Attribution-NonCommercial License #133532_3909BCX
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The wrist bands were unavailable as of noon
(9 of 14) (6569 views)

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The sign said, "Wristbands no longer available for today. Please come back tomorrow at 10 a.m." What this sign really meant was that you need to come back really early for a wrist band.


San Francisco Zip Line 2010   •  Sponsored by British Columbia   •  Justin Herman Plaza, San Francisco, California   •  (Photo posted Friday 9 April 2010)   •  (Photo taken 13:35:38 Friday 9 April 2010)   •  © 2010 Bryan Costales Creative Commons Attribution-NonCommercial License #133538_3908BCX
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A chalk drawing
(10 of 14) (6772 views)

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A chalk drawing was made on the bricks. It was a false perspective that needed to be viewed from the platform behind it.


San Francisco Zip Line 2010   •  Sponsored by British Columbia   •  Justin Herman Plaza, San Francisco, California   •  (Photo posted Friday 9 April 2010)   •  (Photo taken 13:36:18 Friday 9 April 2010)   •  © 2010 Bryan Costales Creative Commons Attribution-NonCommercial License #133618_3911BCX
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The drawing from the platform
(11 of 14) (6672 views)

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The drawing when viewed form the platform appeared as if a huge hole was dug into the plaza. Enlarge his image by clicking on it to appreciate its scope.


San Francisco Zip Line 2010   •  Sponsored by British Columbia   •  Justin Herman Plaza, San Francisco, California   •  (Photo posted Friday 9 April 2010)   •  (Photo taken 13:36:56 Friday 9 April 2010)   •  © 2010 Bryan Costales Creative Commons Attribution-NonCommercial License #133656_3913BCX
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Two zip-liners launched
(12 of 14) (6551 views)

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Two zip-liners had just launched from the launching platform. The let out a loud whoop upon departure.


San Francisco Zip Line 2010   •  Sponsored by British Columbia   •  Justin Herman Plaza, San Francisco, California   •  (Photo posted Friday 9 April 2010)   •  (Photo taken 13:39:10 Friday 9 April 2010)   •  © 2010 Bryan Costales Creative Commons Attribution-NonCommercial License #133910_3916BCX
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Two men struggled to launch together
(13 of 14) (6587 views)

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Two men tried, and succeeded to launch together. The tall trees on the platform could not fool the building behind.


San Francisco Zip Line 2010   •  Sponsored by British Columbia   •  Justin Herman Plaza, San Francisco, California   •  (Photo posted Friday 9 April 2010)   •  (Photo taken 13:40:30 Friday 9 April 2010)   •  © 2010 Bryan Costales Creative Commons Attribution-NonCommercial License #134030_3919BCX
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The platform in context
(14 of 14) (6728 views)

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The launching platform in the context of the plaza. The only remaining question is just how effective was this advertising? external link


San Francisco Zip Line 2010   •  Sponsored by British Columbia   •  Justin Herman Plaza, San Francisco, California   •  (Photo posted Friday 9 April 2010)   •  (Photo taken 13:40:30 Friday 9 April 2010)   •  © 2010 Bryan Costales Creative Commons Attribution-NonCommercial License #134130_3921BCX
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