The banner for the Apple Inc. contingent was a pure white background with the Apple logo in the center and the word "Pride" below it.

The hallmark of the Apple Inc. contingent were rainbow flags. Because a hundred or so marched, over a hundred rainbow flags flew.

The t-shirts worn by the people marching were understated just like the banner. Note, this man also wore a button that read, "In memory of Luis Omar Ocasio-Capo."

Some wore jewelry on the wrist, other wore a simple elastic band, while others wore nothing on the wrist.

One fellow adjusted his ear bud as he walked. His hat bore an understated Apple Inc. logo.

A smiling man carried a California flag with a twist. Instead of the red band at the bottom, the flag had a rainbow at the bottom.

A woman carried a photograph in the parade. The photo showed a picture of an elderly couple wearing similar tie-dyed shirts. The words along the top of the photo read, "Mexican Riviera - October 20th - 27th 2007."

A kid wearing sound suppression headphones walked between his mothers during the parade.

Two young women posed for the camera with big smiles. Around them were several men, none of whom smiled.

A line of men wearing balloons on their backs formed a rainbow to end the Apple Inc. contingent. Here was the man who wore the orange balloons, with a hint of red balloons visible to his right. On his chest was a button that read, "In Memory of Rodolto Ayala-Ayala."