The banner contained the words "google" and "pride" in many languages. That complex wording was reflected in the t-shirts worn by most google employees walking in the parade.

The t-shirts, hats (with propellers), and balloons were all in rainbow colors.

One fellow, walking with the Google contingent, enthusiastically waved a rainbow flag.

A close up view of the rainbow baseball hat with propellers. The propellers were held above the hat using three differently colored beads.

A fellow with the Google contingent carried a cardboard fan. The complex wording on the fan matched the complex wording on the shirt. The bottle of water was unadorned.

Those walking near to the side of the float, actually danced.

The folks riding the float, cheered and waved to the crowd on the sidewalk. They had to raise their arm high to clear the balloons.

One fellow wore a black baseball hat with the words, "Handmade, Urban Lumber, #prideforever," on it.

Four people in this shot wore mirrored sunglasses. Only one person wore regular glasses.

One woman smiled as she passed by. She wore an outrageously designed hat on her head and the words, "#pride for everyone," on her face.